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Outbrain vs Taboola: A Factual Comparison

May 17, 2022

Introduction

Content discovery platforms are essential marketing tools in today's digital age. They allow brands to promote their posts, increase traffic, and boost user engagement. Two of the most popular content discovery platforms are Outbrain and Taboola. While both applications are widely used, it can be challenging to choose which one to use for your business. In this article, we will compare Outbrain vs Taboola to help you make a more informed decision.

Pricing

One of the most significant factors to consider when choosing a content discovery platform is pricing. Outbrain and Taboola operate on a cost-per-click (CPC) model, which means you only pay when a user clicks on your ad. According to the data we gathered from their respective websites, Outbrain's minimum daily budget is $10, while Taboola's is $25. The average CPC for both platforms ranges between $0.20 to $0.30.

Reach

Both Outbrain and Taboola are known for their massive reach, which is an essential aspect when it comes to online advertising. According to data gathered by SimilarWeb, Outbrain has a reach of 4.55 billion users per month, while Taboola has 1.7 billion users per month. However, it's important to note that reach isn't everything. It's crucial to consider your target audience and the platforms they use most frequently.

Targeting Options

Targeting options are critical when it comes to content discovery platforms. Both Outbrain and Taboola offer various targeting options, including location, language, interest, and device type. However, Taboola has an additional targeting feature - "Topic Targeting" - that allows you to target specific topics and categories with your ads. Outbrain doesn't have this feature and instead has a "Lookalike Targeting" feature that enables you to reach audiences similar to your existing audience.

Performance Metrics

It's essential to monitor how your ads are performing to determine their success rate. Both Outbrain and Taboola provide detailed reporting and analytical tools to help you measure your campaign's performance. Outbrain's reporting tools include click-through rate (CTR), cost-per-click (CPC), and engagement metrics. Taboola's reporting tools include impressions, click-through rate (CTR), and engagement metrics.

Integrations

Another crucial factor to consider when it comes to cloud applications is integrations. Both Outbrain and Taboola offer integrations with various marketing tools and platforms, such as Google Analytics and DoubleClick. Outbrain also offers integrations with Salesforce, Marketo, and HubSpot, while Taboola offers integrations with Shopify and Magento.

Conclusion

Both Outbrain and Taboola are excellent content discovery platforms, and the decision largely depends on your business needs and goals. However, based on the comparison we've made, Outbrain is more affordable than Taboola, has a more extensive reach, and has better integration options, while Taboola has more targeting options. Regardless of which platform you choose, remember to monitor and analyze your campaign's performance regularly to ensure they're achieving the desired results.

References

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